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Building your brand online is not just about posting content. Trustworthy and transparent content is very important for brands to accomplish. Over one-third of online shoppers switch to a new brand if the previous one did not offer transparency. Consumer awareness must be a big part of any brand's marketing and communications plan. A company can educate their consumer about its products or services and also about its performance. Consumer awareness plans should be well-designed for flawless consumer engagement and consumer welfare. Consumer awareness programs must focus on some objectives: Understanding the category of customers who are interested in the business's product Building an effective marketing plan that advertises the product to the target customer group Helping the prospective clients finding out the brand's products and services Conveying the strengths and benefits of the products to your customers Helping the customers understand how your product will solve their problems and garnering trust